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A round cut diamond signifies simple elegance, traditional, honest and it’s a representation of an everlasting love. The round cut is a very traditional and classic type of diamond that all women around the world go for, some celebrities such as Georgina Rodríguez, Princess Beatrice of York and Emily Blunt. You can express yourself with this ring, reflecting your outgoing, tasteful and cultivated personality, with elegance, simplicity and tradition.

The origins of the round brilliant cut can be traced back to the middle of the 17th century when diamond cutters began using more refined and complex ways of cutting diamonds. The early brilliant cuts were known as Mazarins, after their designer Cardinal Mazarin, who made the first cross-cut diamond in 1650.

The princess cut signifies intelligence, and a desire to stand out. Princess cut wearers don’t hide away from attention, and are fun and creative, living life to the fullest. A princess cut demands attention with its extravagant glitter, and the woman wearing one may be willing to take risks and act as a leader. The woman who chooses this shape is not likely to shrink from the spotlight. She revels in the attention she receives from her admirers, and she brings a sense of excitement to nearly everything she does.The Princess Cut made its debut in 1979. The Princess Cut traces its origins back to the Barion Cut, patented in 1971 by its creator Basil Watermeyer, a South African diamond cutter who named the cut after himself and his wife, Marion

The oval cut represents an individual having a bright, graceful, creative spirit. Usually an individualistic woman, goes for the round cut. This diamond cut has a vintage charm about it and while it’s very similar to the round brilliant, it’s more unique and creative. Oval diamonds are highly brilliant and yet a practical choice. Those who wear oval diamonds tend to love vintage things and are drawn to artistic items. They are sophisticated, elegant and imaginative. 


The oval cut diamond was created by Lazare Kaplan in the early 1960s. It is similar to the round brilliant, but the oval diamond’s more elongated shape makes it look bigger than its actual size. Oval diamonds set in engagement rings will make the finger of the wearer look slender and longer.  Ordinary person or royalty, they have the power to charm those who see them.

The beautiful, tapered shape of pear diamond rings can make hands look slimmer and more graceful, perfect for an engagement ring. Some celebrities who have been given marquise shape diamond engagement rings are Jessica Simpson, Victoria Beckham, and Sophie Turner. The marquise ring is for someone who isn’t afraid to break the rules. Marquise shapes are often associated with a creative, theatrical personality or anyone who enjoys a touch of drama tinged with glamour. The sharp points of the stone also convey a sense of edginess, a great option for a bride-to-be with a strong personality and a sharp sense of her own style. The flashy marquise shape indicates a desire for opulence and glitter, since the shape is specifically designed to make the diamond look larger than it really is.

There is history behind this cut of diamond that many may not be aware of. In France, during the eighteenth century, King Luis XV ordered that a diamond be cut in such a way that would resemble the lips of Marquise de Pompadour, who was his lover. The cut that came from this demand, came to be called, the Marquise cut.

This is for the woman who is unique and always on the lookout for adventure. The pear cut shows a confidence and demand for acknowledgement that other, softer, cuts wouldn’t dare to try and achieve. The asymmetrical design brings a sense of fun, with the “point” of the pear showing the way to the wearer in a way that won’t take no for an answer. These cuts are for the focused, career driven women. American Vogue stated ‘Women who move to the beat of their own drum and don’t want a ring like everyone else gravitate toward a pear or marquise.’ Both of these cuts are also great for someone looking to create the illusion of elegant, long hands. Pear cut diamonds look traditional and have a vintage touch to them but are highly versatile and excellent in engagement rings. Celebrities who have wanted to go for such an iconic look are, Bella Thorne, Ariana Grande and Zoe Saldana, and of course they achieved that slick look!

The year was 1475, where a Flemish (modern day Belgium) diamond cutter named Lodewyk van Bercken had just invented a diamond-polishing wheel, or scaif. His new invention would transform diamond cutting forever. The pioneering polishing wheel enabled him to place facets onto a diamond rough with complete symmetry, thereby creating a trail for the later development of complex diamond cuts.  In that same year, he invented the world’s first pear shaped diamond.

The emerald cut, like its wearer, is strong and bold. It has a love of the organised mixed with just a hint of flightiness. The emerald cut was never designed to rival brilliant or other cuts. Instead of extreme light-play, it prefers instead to show a quiet confidence and stability. Choosing an emerald cut diamond tells the world that you know where you are and that you absolutely belong there. Those who love emerald cuts are drawn to honesty and simplicity. You are highly likely to have a clear sense of who you are, are open and warm hearted and confident in your own skin. You’re sophisticated and elegant with a love for classy things. Some celebrities who have been given emerald-cut diamond engagement rings are Beyonce, Angelina Jolie & Amal Clooney.

The emerald-cut diamond is one of the oldest diamond shapes, with stylistic origins tracing back to the table cut of the 1500s. Stonecutters initially created this shape for emerald stones. Emeralds with this shape grew in popularity because the pressure was reduced during the cutting process, which decreased the risk of any chips being made in the gems, and diamond cutters took notice of this, which is when the emerald-cut diamond was born. However, the emerald shaped diamond became incredibly prominent in the 1920s art deco, with focus on clean lines and symmetry. Ever since the roaring twenties, emerald cuts have remained one of the most popular engagement ring styles.

A relatively new diamond shape, the radiant cut was designed by Henry Grossbard in the late 1970s. He created a cutting technique that combined the best elements of emerald and round diamond shapes–allowing radiant diamonds to exhibit incredible brilliance and fire. Radiant cut diamonds possess a silhouette shape very similar to an emerald shape, but its facets are cut in a more similar way to that of round diamonds. This means that the appearance of the diamond has an effervescent sparkle, hypnotising those who catch its gaze. 

This is a stone that oozes glamour, as an engagement ring, there is perhaps no shape that looks more extravagant or lavish. Celebrities such as: Megan Fox, Khloe Kardashian and Jennifer Lopez have all been given radiant cut diamond rings, and it’s safe to say that all women have looked absolutely stunning wearing it!

Intrinsically linked to love and romance, the heart shaped diamond naturally lends itself to sentimental pieces of jewellery, the most popular of these, of course, being an engagement ring. Hearts are one of the most popular fancy cuts and that tradition hasn’t changed in over 600 years. In the 15th century, heart cut diamonds were gifted by royalty as a sign of friendship. Even Mary Queen of Scots once sent a heart-shaped diamond ring to Queen Elizabeth. 

As it was once a symbol of loyalty, the stone that now symbolises romance and love in all languages, celebrities such as Lady Gaga, Nicki Minaj and Blake Lively have all worn heart cut rings and have bedazzled themselves with it.

The cushion cut diamond is square with rounded corners – a classical, vintage engagement diamond ring shape, which has been around for more than 200 years. Cushion-cut diamonds have a timeless and classic appeal, with soft, rounded edges that no other shape can rival. They’re also the cut with the most fire. If you love those coloured flashes of light coming from a diamond, you’ll cherish a cushion-cut diamond engagement ring just as celebrities such as Kim Kardashian West, Meghan Markle, Sofia Vergara also loved.

Ascher cut diamonds have a clean balance, visual appeal, and an Art Deco air that appeals to many brides-to-be who love vintage elegance. Ascher cuts have an old-world sophistication. Women who love period pieces and unique designs tend to gravitate more toward Ascher cuts for their retro look. Similar to emerald cuts, Ascher cut diamonds have step-cut faceting rather than brilliant-cut faceting, making them understated and elegant.

The Ascher diamond cut is a popular choice for many women around the world, such as Pippa Middleton, Gwyneth Paltrow & Jessica Alba.  one of the main reasons that many modern brides purchase Ascher cut diamond engagement rings because of them being “vintage” or “antique”.

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